Marketing strategies for small business
"To do a common thing uncommonly well brings success"
Henry John Heinz
You are a small business owner and have to do everything by yourself: be your own boss and employee, talk to suppliers and customers, produce and promote, set goals and achieve them. All by yourself. Quite difficult, right?

Promoting your product, you often act by guessing what the right thing to do would be, losing your time and money, and risking your reputation. You read books, listen to lectures, and take courses but you cannot put it all together. You vaguely realize where you would like to go but you have no clue how to get there. Do you recognize yourself in this description?
I have great news for you. You are not alone anymore.
Let's Get Acquainted!
My name is Oksana and I am a marketing strategist with 10 years of experience. I started my career as a market analyst in one of Russian biggest media companies. As the next step in my career development, I created my own marketing agency in Moscow. I developed positioning and promotional strategies for my clients — medium and large size companies in Russia. But the work that brought most satisfaction was the one that involved small businesses. Helping them grow, sharing their cause, overcoming difficulties together, and celebrating their success was truly a humbling experience.

Since 2015 I live in Argentina, but I continue working with Russian-speaking microentrepreneurs around the world, from Australia and Japan, to Canada and Chile. Additionally, I began to offer my services, such as marketing strategy planning and implementation, to microentrepreneurs from Argentina and other countries of Latin America.
The Format
I offer business consulting and strategic planning services. I start with auditing your business in several categories: your current standing; your business goals; your positioning and marketing tools in use. After which, I help you select the most relevant tools and help you implement them in the most efficient way to increase your costumer flow. I predict possible dangers you are facing in terms of your business growth and give recommendations on how to avoid them. When we are done, you will get a road map which will take you to your goal. I understand we are working within strict budgets. Therefore, the fee I charge is reasonable and affordable. But most importantly, this investment time and money you are making by hiring me, quickly pays off.
The Process
1
You send me an e-mail to hello@oksanazheleznova.com describing your current business situation. If it is hard for you to write down your thoughts, you can call me on Skype, WhatsApp or Telegram for 15-20 minuets and tell me about your needs. This allows me to get an idea of what are the issues we are going to be dealing with.
2
I study the information you gave me, ask questions and determine if I can help you.
3
If I can, then:
a) I prepare the plan,
b) You transfer the payment,
c) We meet for one hour to hour and a half for a Skype session where I present you the plan for action and we have a discussion around it. After our conversation, I send you the summary and audio recording of the consultation via e-mail and answer any additional questions.
4
Once you implement the action plan designed for your specific needs, we assign a correction session, where we discuss what works, what doesn't work and, if needed, make changes to the plan.
The cost of the consultation is 80 USD (100 USD from the 1st of August).

Important notice: if the plan seems useless to you, or if at the end of our consultation you realize that I could not help you, you can request a refund and I will return your money. In the worst-case scenario, you do not lose anything. And at its best, you get a practical guide developed specifically for your business, for the price of a dinner for two.
Testimonials
Frequently Asked Questions
Question:
WHY SO EXPENSIVE?
Answer:
Consider the following: once you implement that plan I designed for you, there will be no need to invest your time and money into other sessions, trainings, books, and unnecessary expensive activities such as creating useless websites, launching ads, developing and creating products or services that will be doomed to failure. Not only do these cost lots of money, they also take weeks, months, and even years for you to complete or learn your lesson. $100 USD suddenly is not perceived as expensive any more. In addition, when you invest money, it becomes a force of motivation to apply right away that which you learned. As I already mentioned, the results of my clients are important to me. Setting a fee that some may consider expensive allows to separate clients from those who are ready to make a change and those who are just curious.
Question:
WHY SO CHEAP?
Answer:
First it is important for me that this service is available to every entrepreneur. Secondly, work brings me pleasure, and this is more important for me than money. Thirdly, I'm just starting to work in Latin American market, so I keep affordable prices to attract customers amongst local small business owners.
Question:
WHAT CAN I DO TO MAKE THE CONSULTATION AS EFFECTIVE AS POSSIBLE?
Answer:
To make our work together effective, I need a maximum of incoming information, so I ask you to answer my questions providing as much detail as possible. But the most importantly, the number one rule to making our work useful is to start implementing the plan right away. The consultation will not change anything in your business by itself. It will give an understanding of your place in the market, a clear development strategy and a basis for future action. However, until you apply the recommendations, nothing will change. This is the reality: you will have to act on your own. As for the preparations, all you need do is to register and pay. You also need to have an understand what issues you want to solve. Ans it would be a good idea to have a notebook and a pen nearby, and jot down some notes, when we start our session.
Question:
AFTER WHAT PERIOD OF TIME WILL I NEED ANOTHER CONSULTATION?
Answer:
Usually, customers come back to see me in six months to a year, after our initial session. During this time, their circumstances have changed fundamentally, and so did their goals. After having obtained results and having reached a new level, you will encounter new difficulties. In this case, you may need a new consultation. In some cases, when the problem is very deep, you may want one or two additional consultations scheduled right away. Whichever rout you decide to take, understand that you need to put in the work between your consultations
Question:
HOW CAN I UNDERSTAND IF I NEED YOUR SERVICES?
Answer:
IF YOU ARE:

- Just entering the market and do not know where to start;
- Exhausted, but your revenue barely covers your expenses;
- Not seeing the opportunity to increase profits by attracting more able-to-buy customers;
- Feeling that competitors are getting close and threatening to take away the market which you built with such difficulty;
- Not able to independently determine who your customers are and what is your message you send out to them;
- Looking to work with «your» clients and do not want to waste time and energy on those who will not like your conditions;
- Losing clients and do not understand what is happening;
- Feeling like you have reached the «ceiling» in your development and do not know where to grow;
- Making a business out of a hobby and it still is not bringing you a stable income;
- Successful in developing your business, but you feel that you are doing it chaotically and want to bring order to your practice, get rid of the excess and leave only effective tools that really bring in the customers;
- Experiencing difficulties in highly specialized marketing tasks (such as setting up targeted or contextual advertising, creating video, writing content for the website, managing social media accounts) and do not know where to find the right professionals and how to provide them with technical task descriptions.

IF ANY OF THE ABOVE CAN BE APPLIED TO YOU, YOU NEED MY SERVICES.

And I will gladly help you!


Contacts
Here is how you can reach me
WhatsApp/Telegram: +5491132942250
hello@oksanazheleznova.com
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