The next stage involved crafting copy for the English version, which targeted potential temporary employees. Then the Dutch version targeted Dutch companies in the industry, food, recycling, and logistics realms. Because I don't speak Dutch, we found a copywriter who adapted the copy to the Dutch market and took care of the company's social media. I helped with the overall social media strategy for LinkedIn, Facebook, and Instagram to shape the goal and the scope of work.
After several months of brand book, corporate video, and website creation by local contractors, we finally enjoyed the results of our hard work at the end of February 2024.
The new website looks gorgeous and serves as an efficient marketing tool to showcase the company's dedication and professionalism — making it stand out from its competitors. Within the first month after the new website launched,
"the first results of the whole process are becoming visible — there is a significant increase in candidates applying through our own website and social media channels," said
Mark Wijnhoven , B2Works's general director.
"And at the same time, we are being noticed more on the client side."